If you’re running a small business, you already know it’s no easy feat to stay on top of your game. You have to wear many hats — from creating graphic designs to answering customer emails — and with time and money in short supply, it’s tempting to let some responsibilities slide. But if you want your business to succeed, email newsletters are one aspect of your operation that can’t be missed. Continue reading for reasons why.
1) Establish Your Expertise
Newsletters help to establish your expertise. If you’re writing about something that you’re an expert in, then people will be more likely to trust you and follow your recommendations. People often forget about newsletters but they’re a great way to keep in contact with past customers, potential customers, and industry contacts.
The content in your newsletter should not be more than 500 words. It should include the content that’s most important to the reader. Don’t get too caught up in your words, keep it simple and to the point.
2) Test Marketing Ideas
Newsletters can also be an inexpensive way to test marketing ideas. For instance, if you have a new product or service that you think may be popular with your customers, you can share it in your newsletter and see if it gets a response.
If you’re not sure whether or not something will work, make sure to test it first. You don’t have to commit to it for the rest of your life if it doesn’t work, but you can at least test out the idea for a certain period and see how it performs.
3) Another Source of Income
You can promote your products or services in your newsletter, but it’s important to focus more on providing value by giving away useful content rather than just trying to sell something (there is a difference between newsletters and email marketing). However, if you are an affiliate marketer this will be a great way to promote the brand you are affiliated with.
If you are selling a product or service through your newsletter, then you really need to provide value first and only then ask for a sale, 80/20 rule. And make sure to offer something for free for those who ask for it.
4) Create Your Own Database
Having a HUGE following on social media is a great thing but how many of your followers are converting to customers or clients? With a newsletter, you will be able to move them from social media to your own platform, such as Mailerlite.
Every time you write an article, send it to your newsletter subscribers. You can then use this database of subscribers to contact them when you have a new product or service that you think they’ll be interested in.
If you’re new to the newsletter world, don’t worry — there’s an app for that. So many apps (like my all-time fav Mailerlite ) are user-friendly and can help you organize your campaigns and send out newsletters on a schedule. You can even try them free and play around with them before committing to one!
Here are a few newsletters that I subscribe to because they never fail in giving me valuable information every time I open their emails DTC and Chad Dimond. You can also check out some of my most recent newsletters here.